Dynamic Credit Score Pages
I led the development and launch of an SEO-optimized landing page focused on credit scores, aiming to engage consumers exploring queries like “is 580 a good credit score?” or “520 credit score”. This was part of a broader initiative to roll out numerous new pages, while catering to consumers seeking insights into their credit health.
It’s important to strategically plan content investments and pinpoint opportunities that allow for scalable targeting of less competitive keywords to increase backlinks. The strategy emphasizes long-tail, lower-difficulty keywords, which have proven to be areas to secure high rankings. Executing this approach in a scalable manner is essential, considering it’s focused on the long tail and necessitates extensive content to balance the lower search volume.
This project was in collaboration with product and web development team.