Mobile App Performance Marketing Global Report

I spearheaded the creation and launching of a global report in collaboration with Ipsos, writing a detailed 55-page analysis, designing an intuitive landing page from scratch, and producing nine distinctive country-specific infographics. This initiative engaged 1,675 mobile app performance marketers from nine diverse countries, emphasizing commitment to innovation in mobile performance marketing. The project also marked the debut of an integrated marketing campaign aimed at bolstering global brand awareness and solidifying the brand's reputation as a thought leader in the industry, focusing on unveiling cutting-edge mobile app marketing strategies to a worldwide audience.