Upstart’s Organic Social Media

I led Upstart's organic social media for four years, handling art direction, creative assets, post copywriting, and strategy for both B2B and B2C. I partnered with multiple teams and executives to ensure brand cohesion and authenticity.

I revamped the design aesthetic, managed crisis communications, and was key during our successful IPO. My work in strategies and communications boosted impressions by 300%. I increased engagement by 185% MoM and gained 250K+ organic followers across platforms. I also gathered customer insights through interviews, refining our products and content strategy.